Thursday, April 15, 2010

The Route Less Traveled

Hip-Hop is making a much needed turn from negativity and the all-mighty gangster persona to an industry driven having fun, looking fly, and being successful. With new artists like Drake, Wale, Kid Cudi, B.o.B, Charles Hamilton, and yes even Soulja Boy leading the Billboard charts and radio plays, Hip-Hop is headed in a more mature and positive direction. The new formula for breaking into the rap game seems to be come out with a club driven dance, settle down, and then slowly integrate your thoughts to the popular ear. Drake is like the new Akon, he can make his voice fit perfectly on the chorus of any song. Except talking about selling drugs and murder, he chooses to speak of relationships, splurging money, and being successful. Kid Cudi enter the game with the spring break jammer of “Day and Night” and his own anthem “The Pursuit of Happiness” pressing the issue of doing what you want no matter what people say. Cudi most recently is spreading the message that not every young man that likes rap and hip-hop music has to be gang related and continue the cliché of non-stop gun toting, in the song “Know Why.” Other artists choose a different route. B.o.B gives pro-relationships hits, as well as anti-hater anthems. Soulja Boy has cashed in on the dance song movement and the feelin’ myself state of mind. Whichever route a new artist takes to make it in the ever changing rap world, it’s nice to know there are more positive approaches for future icons.




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